Product research

Once the product vision is defined, product research (which naturally includes user and market research) provides the other half of the foundation for great design. To maximize your chances of success, conduct insightful research before making any product decisions. Remember that the time spent researching is never time wasted. Good research informs your product design decisions, and the fact that it comes early in the design process will save you a lot of resources (time and money) down the road (because fewer adjustments will need to be made). Plus, with solid design research, selling your ideas to stakeholders will be a lot easier.

Questionnaire & Brief

An email is the best way to contact us and explain in general lines your project, expectations and timeline. We will email you in reply a questionnaire document that will help you gather and organize the information necessary for me to be able to understand the scope of your project. The resulting document is referred to as “the brief” and it should contain information such as: target audience, detailed competitive environment research, desired features for the product and budget available. If you are a start-up: it is highly recommended that you have prior knowledge about business, product management, logistics and marketing before attempting to make profits with a newly designed product. We will be able to guide you through the design process, but you will need to provide a business plan, investment funds and product management skills.

Initial Consulting

After we receive your detailed brief (and I sign your NDA if you so wish) we will study the documents and we plan a short meeting (or a call) to discuss the project in more detail.

Proposal, quote and contract

After we gain in-depth knowledge about the specific needs of your project, we will draft a proposal contract for the necessary steps needed and a detailed price/time breakdown estimate. Please understand that it is somewhat difficult to know from the beginning how long a project will take or which exact steps will be needed because you as a client will continuously react to my proposals: you can easily lengthen the process with your ideas, opinions and need for further investigations. A design process is not a linear journey: it involves explorations, options, possibilities (and sometimes dead-ends) but we will try as hard as I can to be as transparent and upfront as possible about the risks and opportunities involved and together reach a successful outcome: a profitable new product introduction.

Research & Strategy

Research comes first in the design process and helps us determine our context and objectives.  Graphic presentations of market research findings are extremely useful and can reveal design opportunities.

For example, at left are market research “matrices,” where the axes indicate a product’s characteristics relative to others regarding price, size, aesthetics, feature complexity, color, etc.  Gaps in a matrix can indicate design opportunities.

After signing the contract, during our first meeting we discuss the brief in even more detail. The first step for me is to do some extra research in order to identify competitive brands and similar solutions and explore the lifestyle and needs of the user target group.

The research can be organized in mood boards or a presentation if needed and after meeting again the brief and the strategy might need to be adjusted.

The goal of this step is to correctly identify the problem that needs to be solved with the new design.

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